Hero banner
The Weekend Woodworker
YouTube project video → Checkout → Course access
The finished project gives people a reason to click; the wide hero keeps that same project in view.
Read the campaign guide ↗30 PRACTICAL CAMPAIGN PLAYBOOKS
A checkout is one step.
Here’s the whole journey.
Who sees the offer, why they click, what they buy and what happens next. A separate guide for every checkout example, plus TikTok, Instagram, X and Facebook flows.
Fictional product examples, practical campaign ideas. Adapt the facts and terms to your own business.
Product spotlight
The Independent Studio Kit
Instagram project carousel → Checkout → Template download
A template preview makes the contents tangible; the product image and purchase summary stay together.
Read the campaign guide ↗Minimal one-column
A Clearer Week
Newsletter tip → Checkout → Workbook download
Readers already know the idea. The compact checkout lets them buy the workbook without repeating a long sales pitch.
Read the campaign guide ↗Launch deadline
The Creative Launch Workshop
Workshop launch email → Checkout → Attendance instructions
The launch layout puts a real enrolment deadline beside the offer and payment.
Read the campaign guide ↗Customer evidence
Everyday Drawing
Instagram drawing tutorial → Checkout → Drawing lessons
A lesson sample earns attention; relevant evidence can answer the concern that a beginner will feel left behind.
Read the campaign guide ↗Useful extras
The Short Film Starter
YouTube filmmaking tutorial → Checkout → Course + chosen extras
The course is the main purchase. Related storyboards and editing resources can be offered as separate, optional decisions.
Read the campaign guide ↗Editorial rail
Interview Ready Package
X interview advice thread → Checkout → Session booking
The editorial rail lets Arun explain the two-session package while the price and checkout remain close.
Read the campaign guide ↗Product gallery
Start Painting Kit
Instagram painting Reel → Checkout → Kit collection
The gallery answers what is in the physical kit. A drawer brings payment forward without losing the product context.
Read the campaign guide ↗Guided steps
Your Offer, Reviewed
Newsletter offer teardown → Checkout → Review submission
A short guided checkout makes a defined review service approachable while keeping the same product and price across steps.
Read the campaign guide ↗Side drawer
Six-Week Dumbbell Foundations
TikTok exercise demonstration → Checkout → Programme access
The training page makes the programme concrete before opening payment in a drawer on the same page.
Read the campaign guide ↗Cinema checkout
Confident on Camera
LinkedIn camera tip video → Checkout → Lesson access
A video-led introduction lets buyers experience the instructor before reviewing the lesson offer below.
Read the campaign guide ↗Curriculum checkout
Launch Your First Paid Workshop
YouTube workshop tutorial → Checkout → Course + workbook
The expandable curriculum makes the six-module course easy to inspect before the buyer commits.
Read the campaign guide ↗Plan picker
Focus & Follow-Through Club
Newsletter planning invitation → Checkout → Membership access
The membership presentation keeps the recurring amount, included sessions and cancellation terms together.
Read the campaign guide ↗Bundle builder
Workshop Launch Toolkit
Workshop follow-up email → Checkout → Selected files
The bundle lets buyers choose files and see the total change before payment.
Read the campaign guide ↗Full-bleed canvas
Weekend Watercolour
Instagram painting process Reel → Checkout → Painting course
The immersive artwork establishes the kind of painting the course teaches; the purchase panel keeps the practical details readable.
Read the campaign guide ↗Inline offer accordion
Story Selling: The Hook
X storytelling thread → Checkout → Chosen lesson
Separate lessons can sit together while each opens its own checkout and keeps its own price and inclusions.
Read the campaign guide ↗Centerpiece
The 90-Day Focus Journal
Instagram journal walkthrough → Checkout → Journal collection
The journal is the centre of the page, with its size, page count and purchase details surrounding it.
Read the campaign guide ↗Ticket
Plan a Month of Content
Facebook workshop invitation → Checkout → Workshop instructions
The ticket layout makes the session feel specific and keeps its date, format and price easy to find.
Read the campaign guide ↗Chapter bands
Calmer Bedtime Routines
Facebook parenting video → Checkout → Course + routine cards
Short chapters explain the four lessons, useful printables and what happens after buying.
Read the campaign guide ↗One question at a time
Interview Practice Session
Career newsletter invitation → Checkout → Session booking
The focused sequence reduces the amount of form information shown at once for a defined coaching session.
Read the campaign guide ↗Express first
The Caption Starter Pack
Instagram caption tip → Checkout → Caption download
The compact checkout suits a clearly described, low-cost download after the reader has seen a useful sample.
Read the campaign guide ↗Magazine spread
The Seasonal Table
Newsletter recipe story → Checkout → Recipe guide
The magazine layout makes the guide feel like the product itself while keeping the purchase action clear.
Read the campaign guide ↗Comparison checkout
The Content Planning System
YouTube content-planning tutorial → Checkout → Chosen edition
The comparison lists the concrete contents of each edition; each purchase has its own amount and fulfilment.
Read the campaign guide ↗Expandable purchase dock
Home Strength Companion Kit
TikTok home-workout clip → Checkout → Kit collection
The product story stays open while a bottom purchase dock makes the next step easy to reach on mobile.
Read the campaign guide ↗Three-panel checkout
Your First Photo Walk
Instagram photo-walk carousel → Checkout → Photo-walk resources
The desktop columns organise buyer, payment and order details; mobile stacks them in a readable sequence.
Read the campaign guide ↗Modular mosaic
Family Routine Card Set
Facebook routine-card demonstration → Checkout → Card-set collection
The mosaic gives space to the physical cards, their purpose and the order without hiding any of them.
Read the campaign guide ↗TikTok
From a workout clip to a six-week programme
TikTok exercise demonstration → Product page → Checkout → Programme access
The training page makes the programme concrete before opening payment in a drawer on the same page.
Read the campaign guide ↗From a painting Reel to a first art kit
Instagram painting Reel → Product page → Checkout → Kit collection
The gallery answers what is in the physical kit. A drawer brings payment forward without losing the product context.
Read the campaign guide ↗X
From useful advice to private interview coaching
X interview advice thread → Product page → Checkout → Session booking
The editorial rail lets Arun explain the two-session package while the price and checkout remain close.
Read the campaign guide ↗From a parenting video to a practical course
Facebook parenting video → Product page → Checkout → Course + routine cards
Short chapters explain the four lessons, useful printables and what happens after buying.
Read the campaign guide ↗