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CAMPAIGN PLAYBOOK · Full-bleed canvas

How to sell Weekend Watercolour

The immersive artwork establishes the kind of painting the course teaches; the purchase panel keeps the practical details readable.

An illustrative campaign for PIGMENT CLUB. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Adults wanting a self-paced creative weekend. The campaign sells Weekend Watercolour for US$97. Spend a weekend exploring colour with June Park. Eight guided lessons take you through washes, simple leaves and a finished botanical painting.

The actual purchase

  • Eight self-paced watercolour video lessons
  • Supply list and mixing guidance
  • Three printable botanical reference sheets

Video access and printable references arrive after payment. Art supplies are purchased separately; the supply list explains what you need.

02 / EARN THE CLICK

Start with a useful instagram painting process reel

A blank page, a little water, and your first wash of colour.

Show one useful part of the product before asking for the click.

Creative check: Use an honest example of the lesson project and list the supplies learners need separately.

03 / CONNECT THE STEPS

The possible buying flow

  1. Instagram painting process Reel

    The buyer sees a useful demonstration and follows the product link.

  2. Full-bleed canvas checkout

    The immersive artwork establishes the kind of painting the course teaches; the purchase panel keeps the practical details readable. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Painting course

    Video access and printable references arrive after payment. Art supplies are purchased separately; the supply list explains what you need.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Full-bleed canvas in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. Use an honest example of the lesson project and list the supplies learners need separately.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show eight self-paced watercolour video lessons. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.