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CAMPAIGN PLAYBOOK · Modular mosaic

How to sell Family Routine Card Set

The mosaic gives space to the physical cards, their purpose and the order without hiding any of them.

An illustrative campaign for little evenings. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Families who want a visual aid for everyday routines. The campaign sells Family Routine Card Set for US$29. Make the next step easy to see. Anna’s 30 illustrated routine cards help you put together an everyday sequence, with a short guide for parents.

The actual purchase

  • 30 printed illustrated routine cards
  • A parent guide with sample sequences
  • One complete card set per order

One printed card set and guide per order. Collect by arrangement after payment. The bedtime course and printable course materials are separate purchases.

02 / EARN THE CLICK

Start with a useful facebook routine-card demonstration

Pick the next card together. Make the next small step visible.

Show one useful part of the product before asking for the click.

Creative check: Show the actual card set and explain how it is used; state physical fulfilment before inviting payment.

03 / CONNECT THE STEPS

The possible buying flow

  1. Facebook routine-card demonstration

    The buyer sees a useful demonstration and follows the product link.

  2. Modular mosaic checkout

    The mosaic gives space to the physical cards, their purpose and the order without hiding any of them. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Card-set collection

    One printed card set and guide per order. Collect by arrangement after payment. The bedtime course and printable course materials are separate purchases.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Modular mosaic in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. Show the actual card set and explain how it is used; state physical fulfilment before inviting payment.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show 30 printed illustrated routine cards. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.