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CAMPAIGN PLAYBOOK · Curriculum checkout

How to sell Launch Your First Paid Workshop

The expandable curriculum makes the six-module course easy to inspect before the buyer commits.

An illustrative campaign for OFFER SCHOOL. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Independent experts planning their first paid workshop. The campaign sells Launch Your First Paid Workshop for US$297. Turn what you know into a workshop people can buy. Ada Cole takes you from a focused teaching idea to a complete workshop outline and a practical launch plan.

The actual purchase

  • Six short, self-paced video modules
  • Workshop-outline workbook and launch checklist
  • Five editable promotion emails

Course access, workbook, checklist and email templates arrive after payment. All six modules are included; study at your own pace.

02 / EARN THE CLICK

Start with a useful youtube workshop tutorial

The first workshop you sell does not need twenty lessons. Start with one useful outcome.

Show one useful part of the product before asking for the click.

Creative check: List the actual modules, workbook and emails. A course teaches a process; it cannot promise sales.

03 / CONNECT THE STEPS

The possible buying flow

  1. YouTube workshop tutorial

    The buyer sees a useful demonstration and follows the product link.

  2. Curriculum checkout checkout

    The expandable curriculum makes the six-module course easy to inspect before the buyer commits. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Course + workbook

    Course access, workbook, checklist and email templates arrive after payment. All six modules are included; study at your own pace.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Curriculum checkout in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. List the actual modules, workbook and emails. A course teaches a process; it cannot promise sales.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show six short, self-paced video modules. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.