Who this offer is for
First-time filmmakers planning a short film. The campaign sells The Short Film Starter for US$59. A practical starting point for planning, filming and finishing your first short film.
The actual purchase
- From first outline to a finished edit
- Shot lists, storyboards and checklists
- Optional extras, chosen by you
Course + chosen extras: configure the actual delivery destination and explain the next step in the purchase confirmation.
Start with a useful youtube filmmaking tutorial
A simple shot list can turn an afternoon of filming into a story you can actually edit.
Show one useful part of the product before asking for the click.
Creative check: Keep every extra unselected, show its additional price, and make declining as clear as accepting.
The possible buying flow
- YouTube filmmaking tutorial
The buyer sees a useful demonstration and follows the product link.
- Useful extras checkout
The course is the main purchase. Related storyboards and editing resources can be offered as separate, optional decisions. The buyer reviews the amount and any applicable tax, then uses an available payment method.
- Course + chosen extras
The confirmation should make the purchased content and the seller’s actual access or attendance instructions clear.
Set it up in GoCushy
- Create your own product with its actual name, amount, currency and delivery method.
- Create the offer, then choose Useful extras in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
- Keep every extra unselected, show its additional price, and make declining as clear as accepting.
- Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
- Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
Optional extra: this example offers Storyboard template pack for an additional US$19. Make it a separate, unselected choice and check that its price and delivery match the order.
The separate follow-up offer is The Editing Companion at US$39. Declining it must leave the original purchase intact.
Measure the journey, then improve one step
Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.
Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.
First improvement to test: make the opening creative show from first outline to a finished edit. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.