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CAMPAIGN PLAYBOOK · Expandable purchase dock

How to sell Home Strength Companion Kit

The product story stays open while a bottom purchase dock makes the next step easy to reach on mobile.

An illustrative campaign for LEAH / STRENGTH. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Programme followers who want physical resistance bands and reference cards. The campaign sells Home Strength Companion Kit for US$59. A small kit for your home practice. Leah’s companion set includes three resistance bands and a printed exercise-reference card set.

The actual purchase

  • Three resistance bands with different resistances
  • Printed exercise-reference cards
  • One complete kit per order

Collection is arranged with Leah after payment. This is an equipment purchase; the six-week programme and personal coaching are sold separately.

02 / EARN THE CLICK

Start with a useful tiktok home-workout clip

Three bands, a small space, and the exercise cards beside you.

Show one useful part of the product before asking for the click.

Creative check: State the exact kit contents, resistance information and collection arrangements. Avoid suggesting the kit includes the separate course.

03 / CONNECT THE STEPS

The possible buying flow

  1. TikTok home-workout clip

    The buyer sees a useful demonstration and follows the product link.

  2. Expandable purchase dock checkout

    The product story stays open while a bottom purchase dock makes the next step easy to reach on mobile. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Kit collection

    Collection is arranged with Leah after payment. This is an equipment purchase; the six-week programme and personal coaching are sold separately.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Expandable purchase dock in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. State the exact kit contents, resistance information and collection arrangements. Avoid suggesting the kit includes the separate course.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show three resistance bands with different resistances. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.