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CAMPAIGN PLAYBOOK · Side drawer

How to sell Six-Week Dumbbell Foundations

The training page makes the programme concrete before opening payment in a drawer on the same page.

An illustrative campaign for LEAH / STRENGTH. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Home-training beginners who own a pair of dumbbells. The campaign sells Six-Week Dumbbell Foundations for US$79. Build a regular home-training practice with Leah Morgan. Follow three planned sessions a week, with exercise demonstrations and a printable log to track your practice.

The actual purchase

  • 18 programmed sessions across six weeks
  • Exercise demonstrations and equipment guidance
  • Printable progress log for every session

Access instructions and your downloadable programme arrive after payment. A pair of dumbbells and space to train are needed; equipment and personal coaching are not included.

02 / EARN THE CLICK

Start with a useful tiktok exercise demonstration

One pair of dumbbells. Three sessions a week. Here is the first movement to practise.

Show one useful part of the product before asking for the click.

Creative check: Say what equipment and experience are expected. Describe practice and support without guaranteed body changes.

03 / CONNECT THE STEPS

The possible buying flow

  1. TikTok exercise demonstration

    The buyer sees a useful demonstration and follows the product link.

  2. Side drawer checkout

    The training page makes the programme concrete before opening payment in a drawer on the same page. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Programme access

    Access instructions and your downloadable programme arrive after payment. A pair of dumbbells and space to train are needed; equipment and personal coaching are not included.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Side drawer in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. Say what equipment and experience are expected. Describe practice and support without guaranteed body changes.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show 18 programmed sessions across six weeks. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.