Who this offer is for
Beginners buying their first watercolour supplies. The campaign sells Start Painting Kit for US$89. Your first watercolour afternoon, ready to unpack. June’s carefully chosen kit brings together a 12-colour palette, two brushes and an A5 paper pad.
The actual purchase
- One 12-colour watercolour palette
- Two brushes for washes and finer details
- One A5 watercolour paper pad
One complete kit per order. Collect from the Pigment Club studio by arrangement; collection instructions follow payment.
An example Instagram post
Your first painting afternoon starts here: a 12-colour palette, two brushes and an A5 pad. Watch me unpack it, then see the kit through the profile link.
Show one useful part of the product before asking for the click. Keep the PIGMENT CLUB name, creator and product recognisable from the post to the landing page. Use the profile, post or ad link placement available to your account; the example does not require a native Instagram shop integration.@elseUse instagram painting reel to demonstrate the idea behind the offer. The image or example should come from the actual product, so the checkout feels like the next part of the same conversation.
Creative check: Show all included items and state collection or delivery arrangements before payment.
The possible buying flow
- Instagram
The buyer sees the demonstration or reads the post, then follows its product link.
- A focused PIGMENT CLUB product page
The page repeats the product, price and inclusions from the post. Its main button leads directly to this product’s checkout.
- Product gallery checkout
The gallery answers what is in the physical kit. A drawer brings payment forward without losing the product context. The buyer reviews the amount and any applicable tax, then uses an available payment method.
- Kit collection
One complete kit per order. Collect from the Pigment Club studio by arrangement; collection instructions follow payment.
For a warm audience that already understands the offer, you can also link directly to the checkout. Use the product-page step when people need a clearer explanation first.@elseThis checkout can be the product’s destination from the campaign. If your audience needs more context, place a focused product page before it and carry the same product and price through.
Set it up in GoCushy
- Create your own product with its actual name, amount, currency and delivery method.
- Create the offer, then choose Product gallery in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
- Show all included items and state collection or delivery arrangements before payment.
- Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
- Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
Measure the journey, then improve one step
Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.
Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.
First improvement to test: make the opening creative show one 12-colour watercolour palette. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.