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CAMPAIGN PLAYBOOK · Centerpiece

How to sell The 90-Day Focus Journal

The journal is the centre of the page, with its size, page count and purchase details surrounding it.

An illustrative campaign for GROUNDWORK. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

People who prefer planning on paper. The campaign sells The 90-Day Focus Journal for US$34. A little space for what matters. Daniel’s undated journal brings weekly planning and reflection together in a sage cloth cover you can carry every day.

The actual purchase

  • One sage cloth-bound A5 journal
  • 160 pages with planning and reflection prompts
  • Undated pages with a lay-flat binding

One journal per order. Collection is arranged with Groundwork after payment; your confirmation includes collection and care instructions.

02 / EARN THE CLICK

Start with a useful instagram journal walkthrough

Here is one weekly spread—and how I leave space for the week that actually happens.

Show one useful part of the product before asking for the click.

Creative check: Show the actual interior and cover; make collection or shipping, stock and returns explicit.

03 / CONNECT THE STEPS

The possible buying flow

  1. Instagram journal walkthrough

    The buyer sees a useful demonstration and follows the product link.

  2. Centerpiece checkout

    The journal is the centre of the page, with its size, page count and purchase details surrounding it. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Journal collection

    One journal per order. Collection is arranged with Groundwork after payment; your confirmation includes collection and care instructions.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Centerpiece in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. Show the actual interior and cover; make collection or shipping, stock and returns explicit.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show one sage cloth-bound a5 journal. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.