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CAMPAIGN PLAYBOOK · Comparison checkout

How to sell The Content Planning System

The comparison lists the concrete contents of each edition; each purchase has its own amount and fulfilment.

An illustrative campaign for LUMA. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Creators deciding between a planner and a larger resource kit. The campaign sells The Content Planning System for US$49. Give your next month of content a clear home. Start with Nina’s editable planner and quick-start guide, or choose the separate Complete edition with design templates and tutorials.

The actual purchase

  • Editable content planner
  • Quick-start guide and a worked planning example
  • Standard edition · one-time purchase

The editable planner and guide arrive after payment. The Complete edition is a separate US$129 purchase with 30 design templates and tutorial videos.

02 / EARN THE CLICK

Start with a useful youtube content-planning tutorial

Choose the planner on its own, or add templates and the walkthrough when you need more guidance.

Show one useful part of the product before asking for the click.

Creative check: Use factual differences and accurate totals. Do not invent a saving, a most-popular badge or an unavailable tier.

03 / CONNECT THE STEPS

The possible buying flow

  1. YouTube content-planning tutorial

    The buyer sees a useful demonstration and follows the product link.

  2. Comparison checkout checkout

    The comparison lists the concrete contents of each edition; each purchase has its own amount and fulfilment. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Chosen edition

    The editable planner and guide arrive after payment. The Complete edition is a separate US$129 purchase with 30 design templates and tutorial videos.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method.
  2. Create the offer, then choose Comparison checkout in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. Use factual differences and accurate totals. Do not invent a saving, a most-popular badge or an unavailable tier.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show editable content planner. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.