Who this offer is for
Beginners buying their first watercolour supplies. The campaign sells Start Painting Kit for US$89. Your first watercolour afternoon, ready to unpack. June’s carefully chosen kit brings together a 12-colour palette, two brushes and an A5 paper pad.
The actual purchase
- One 12-colour watercolour palette
- Two brushes for washes and finer details
- One A5 watercolour paper pad
One complete kit per order. Collect from the Pigment Club studio by arrangement; collection instructions follow payment.
Start with a useful instagram painting reel
One palette. Two brushes. A whole afternoon of trying something new.
Show one useful part of the product before asking for the click.
Creative check: Show all included items and state collection or delivery arrangements before payment.
The possible buying flow
- Instagram painting Reel
The buyer sees a useful demonstration and follows the product link.
- Product gallery checkout
The gallery answers what is in the physical kit. A drawer brings payment forward without losing the product context. The buyer reviews the amount and any applicable tax, then uses an available payment method.
- Kit collection
One complete kit per order. Collect from the Pigment Club studio by arrangement; collection instructions follow payment.
Set it up in GoCushy
- Create your own product with its actual name, amount, currency and delivery method.
- Create the offer, then choose Product gallery in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
- Show all included items and state collection or delivery arrangements before payment.
- Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
- Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
Measure the journey, then improve one step
Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.
Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.
First improvement to test: make the opening creative show one 12-colour watercolour palette. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.