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CAMPAIGN PLAYBOOK · Plan picker

How to sell Focus & Follow-Through Club

The membership presentation keeps the recurring amount, included sessions and cancellation terms together.

An illustrative campaign for GROUNDWORK. Fictional brand, example price and suggested copy; this is a practical starting point, not a customer case study.

01 / THE RIGHT AUDIENCE

Who this offer is for

Solo workers who want regular planning and coworking sessions. The campaign sells Focus & Follow-Through Club for US$29 per month. Give your plans a regular place in your week. Join Daniel for a weekly planning session, two coworking sessions each week and a useful library of planning resources.

The actual purchase

  • One live planning session every week
  • Two hosted coworking sessions each week
  • Planning-resource library while subscribed

US$29 charged today and monthly until cancelled. Cancel before the next renewal to stop future charges; access continues to the end of the paid period. Community and session links follow payment.

02 / EARN THE CLICK

Start with a useful newsletter planning invitation

Give your plans a place in the week—and people to work alongside.

Show one useful part of the product before asking for the click.

Creative check: Show the real session schedule and recurring terms. Add alternative plans only when those offers actually exist.

03 / CONNECT THE STEPS

The possible buying flow

  1. Newsletter planning invitation

    The buyer sees a useful demonstration and follows the product link.

  2. Plan picker checkout

    The membership presentation keeps the recurring amount, included sessions and cancellation terms together. The buyer reviews the amount and any applicable tax, then uses an available payment method.

  3. Membership access

    US$29 charged today and monthly until cancelled. Cancel before the next renewal to stop future charges; access continues to the end of the paid period. Community and session links follow payment.

04 / BUILD YOUR VERSION

Set it up in GoCushy

  1. Create your own product with its actual name, amount, currency and delivery method. Use a recurring product and state the billing interval and cancellation terms.@elseKeep the displayed price consistent with the product you are selling.
  2. Create the offer, then choose Plan picker in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
  3. Show the real session schedule and recurring terms. Add alternative plans only when those offers actually exist.
  4. Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
  5. Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
05 / LEARN FROM THE CAMPAIGN

Measure the journey, then improve one step

Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.

Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.

First improvement to test: make the opening creative show one live planning session every week. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.