Who this offer is for
First-time woodworkers with a weekend to practise. The campaign sells The Weekend Woodworker for US$49. A hands-on woodworking course for your first beautifully finished piece. Make a little space. Learn at your own pace.
The actual purchase
- Six practical, self-paced lessons
- Full-size project plans and a materials list
- A useful skill. Something made by you.
Course access: configure the actual delivery destination and explain the next step in the purchase confirmation.
Start with a useful youtube project video
Watch this small shelf take shape—from a flat board to the final finish.
Show one useful part of the product before asking for the click.
Creative check: Show the required tools and materials before inviting someone to buy.
The possible buying flow
- YouTube project video
The buyer sees a useful demonstration and follows the product link.
- Hero banner checkout
The finished project gives people a reason to click; the wide hero keeps that same project in view. The buyer reviews the amount and any applicable tax, then uses an available payment method.
- Course access
The confirmation should make the purchased content and the seller’s actual access or attendance instructions clear.
Set it up in GoCushy
- Create your own product with its actual name, amount, currency and delivery method.
- Create the offer, then choose Hero banner in Offers → your offer → Choose your checkout design. Replace the fictional photographs and copy with your own.
- Show the required tools and materials before inviting someone to buy.
- Use Preview full design to review the page on a phone. Test the configured payment and delivery path before sending traffic.
- Link the campaign’s product button to that offer. Use a distinct campaign name for each creative so the resulting traffic and orders can be investigated.
Optional extra: this example offers Project drawing collection for an additional US$19. Make it a separate, unselected choice and check that its price and delivery match the order.
Measure the journey, then improve one step
Use the source platform’s reporting for the post or ad and its outbound clicks. Use your site analytics for any landing-page visits and GoCushy’s order records for completed purchases. These are separate signals; this example does not imply an automatic cross-platform reporting dashboard.
Keep a simple record of the creative, destination, campaign dates, clicks and paid orders. When comparing versions, keep the product and price unchanged and vary one element—such as the opening line or first image. Look at buyer questions and refund reasons alongside purchases; they can reveal an unclear inclusion or delivery expectation.
First improvement to test: make the opening creative show six practical, self-paced lessons. Carry that same inclusion onto the product page and checkout, then check whether buyer questions about what is included become clearer.